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AI-first Strategy Consulting

AI-first strategy
for small business

I help small and mid-size businesses in Europe, the Balkans and the US turn data and AI tools into faster decisions and real competitive advantage.

15+ years in marketing & media strategy · HSE lecturer · Based in Montenegro

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Ivan Bogatyrev
Ivan
Bogatyrev

The person behind the work

15 years of strategy.
3 years of going all-in on AI.

I started my career at BBDO Moscow — one of the world's top creative agencies. Over the next 15 years I moved through global media networks: GroupM, Havas, Media Instinct Group. I built strategies, ran analytics, consulted CMOs and taught marketing at HSE.

Then I decided to push further. I completed two certificate programs at UC Berkeley Extension — studying at 3 AM from Montenegro, working full-time. It sharpened how I think about data, strategy and business impact. UC Berkeley Extension published my story under the title "Turning Data Into Strategy."

For the last three years I have been deeply integrating AI into every part of my work — research, analytics, reporting, strategy development. Not experimenting. Building systems. The result: significantly faster output, higher quality of decisions, and a completely different scale of what one person can deliver.

That is what I now bring to small businesses — the strategic thinking of a large agency, the speed and leverage of AI, and the clarity that comes from 15 years of doing this for real.

15+ years in marketing & media strategy
3 years of deep AI workflow integration
2× UC Berkeley Extension certificates

Experience across

BBDO GroupM Havas Media Instinct HSE UC Berkeley

The problem

You're running the business.
Who's watching what's next?

Every week there are new tools, new signals, new ways to compete. But as a business owner, you are already at full capacity — operations, team, clients, fires to put out. There is simply no time to track what is changing and figure out what to do about it.

The real cost of falling behind

Your competitors who adopt AI and data-driven strategy first will operate faster, spend smarter and price more aggressively. Not because they are bigger — but because they adapted sooner. The margin gap becomes structural. And structural gaps are hard to close.

→

AI is already changing what one person can produce, how fast and at what cost. This is not coming. It is here.

→

Most business owners know something important is shifting. Almost none have the bandwidth to act on it systematically.

→

The window to move first is still open. But it is closing.

↳

I stay on top of everything that is changing — and I build systems that put it to work in your business. So you don't have to track it. You just move faster.

How it works

Not a one-off project.
A continuous cycle.

I work with businesses in an ongoing loop — not a one-time delivery. Each cycle makes the system sharper, faster and more valuable to your business.

01

Audit

Free

I map your current business workflows, data sources, marketing activity and decision-making process. We identify where the biggest gaps and opportunities are — and where AI can create real leverage fast.

Output: opportunity map, gap analysis, priority list

↓
02

Workflow design & forecast

I design AI-powered workflows tailored to your business: research, analytics, reporting, competitor monitoring, strategy. Alongside each workflow I show the projected impact — time saved, decisions accelerated, costs reduced.

Output: workflow system, prompt library, templates, projected ROI

↓
03

Implementation

We put the system to work. I support the rollout, help the team adopt the new workflows and make sure the tools are actually used — not just installed. This is where most AI projects fail. I make sure it doesn't.

Output: running systems, team onboarding, usage protocols

↓
04

Results review & next iteration

We measure what changed. What got faster. What got cheaper. What decisions improved. Then we go back to the top — with better data, sharper tools and a higher baseline. The system compounds over time.

Output: performance review, updated priorities, next cycle plan

Concrete deliverables

What you actually get

These are not consulting concepts. These are working analytical products — delivered on a regular schedule. All of them are built using AI agents, which makes the work significantly faster and more cost-efficient than traditional consulting.

Product 01
One-time · or Monthly

Google Analytics Audit + Media Strategy

Full audit of your business funnel based on Google Analytics data — combined with a media strategy that tells you where and how to invest next. Data in, decisions out.

What's inside:

  • Custom data extraction template — I define exactly what to pull and how
  • Full-funnel analysis: visit → micro-conversion → goal, step by step
  • 3-year historical trend analysis: what changed, when and why
  • Conversion drop identification: exactly where users fall off and what it costs
  • Ad campaign audit: tracking, attribution, ROI calculation, what worked and what didn't
  • Media strategy: which channels to invest in, at what budget split, with what message
  • Structured recommendations ready to hand to your team or agency
€500 one-time
or €200/month — ongoing monthly monitoring
Get started
Product 02
One-time · or Quarterly

Brand Strategy: Communication Radar + Positioning Map

Based on a full parse of competitor websites, social media and content — we build your brand strategy: where the open niches are, which one to claim, and how to communicate it across every channel.

What's inside:

  • Competitor content and messaging analysis across websites and social media
  • Communication radar: what each competitor says, to whom, and how
  • Positioning map: visual overview of occupied and open niches in your market
  • Niche recommendation: which gap fits your business best right now
  • Brand communication strategy: your core message and how to adapt it per channel
  • Channel breakdown: what to say on each platform — social, search, content
€500 one-time
or €200/month — quarterly update subscription
Get started
Product 03
One-time · or Quarterly

Market Research + Communication Strategy

Full cycle from market research to a ready-to-use communication strategy: who to talk to, what to say and where. Based on real data — not assumptions.

What's inside:

  • Finding and briefing a research contractor, building the questionnaire, managing the full process
  • Audience segmentation: identifying key segments and their characteristics
  • Segment matching: which segments are most valuable for your business right now
  • Communication strategy: what message to lead with for each segment
  • Channel breakdown: what to say, on which platform, in what format
  • Final report ready to hand to your team or agency
€500 one-time
or €200/month — quarterly subscription
Get started
Product 04
Custom · By project

AI Agents + Workflow Build

All the products above are already built using AI agents. This makes them faster and significantly cheaper to produce than traditional consulting. As a standalone product — I build the same agents and workflows for your business, so your team can run them independently.

What's inside:

  • Custom AI agent design for your specific business tasks: research, analytics, reporting, competitor monitoring
  • Full workflow build: prompts, agent chains, data pipelines, output templates
  • Integration with your existing tools and data sources
  • Team training: how to run, maintain and evolve the system
  • Documentation — so the workflow doesn't live only in my head

Built on:

Claude ChatGPT Gemini Cursor Perplexity NotebookLM
By agreement
Price depends on scope and complexity of the workflow
Discuss your project
Bonus
Weekly · Monthly

Business Intelligence Dashboard

A single consolidated report covering all key business metrics — search demand, site traffic, conversions, media spend and ROI. One document, full picture, every week or month.

What's inside:

  • Search demand dynamics: what your audience is looking for and how it shifts
  • Site traffic: sources, trends, anomalies
  • Conversion metrics across the full funnel
  • Media spend efficiency and ROI by channel
  • Weekly or monthly cadence — structured, consistent, ready to act on
Free included with any product purchase
Get started

Thinking out loud

Insights, cases
and field notes

I write about what I actually work on — AI implementation, digital strategy, data systems and what's changing in the market. Real cases, real conclusions.

AI in practice

How I built a competitor intelligence system using Claude and Perplexity

From manual research to automated weekly reports — what changed, how long it took and what it now costs per month.

Coming soon
Analytics

3 conversion problems I find in almost every Google Analytics account

After auditing dozens of funnels, the same patterns keep appearing. Here's what they are and how to fix them fast.

Coming soon
Strategy

Why small businesses lose on positioning — and how a positioning map changes that

Most small businesses don't know where the open niches are. Here's a framework for finding them in one week.

Coming soon

Why me

Berkeley

Featured by UC Berkeley Extension

My professional story was published by UC Berkeley Extension under the title "Turning Data Into Strategy."

Experience

15+ years in marketing and media strategy

Experience across BBDO Moscow, GroupM, Havas, Media Instinct and consulting for major brands.

Analytics

Data-driven strategy background

Marketing analytics, attribution logic, media effectiveness, demand analysis, brand tracking and business impact.

Teaching

Teaching and advisory experience

Lecturer at HSE. Advisor to marketing teams, CMOs and business stakeholders.

Let's turn AI noise into
strategic leverage.

If your business is ready to move faster and use AI as a real strategic tool — not a toy — let's talk.

Book a call Connect on LinkedIn Email me